First International Wine Trade Fairs of 2026: our cellars kicks off the season strengthening its global presence
The year is kicking off, and with it, the 2026 international wine fair calendar is taking off. For us at Bodegas Luzón and Bodegas Corral, the first quarter isn’t a time for resolutions, but rather for airports, glasses, and busy schedules. The season is starting strong, and if one thing is clear to us, it’s that the character of our wineries and the strength of our territories know no borders.
From Jumilla to New York: consolidating the East Coast market
From January 16 to 20, we launched our East Coast Tour in the United States alongside our partner M. Touton Selection, traveling through New York and New Jersey on an intensive professional tour. Tastings, strategic meetings and encounters with distributors shaped a key week in strengthening our position in one of the most dynamic and demanding wine markets.
We were present in iconic venues such as Schumer’s Wine & Liquor in Madison and had the satisfaction of seeing our wines featured on innovative platforms like Vinebox in the creative heart of Brooklyn.
Beyond numbers, we brought back meaningful impressions: honest conversations, genuine interest and glasses raised to the Monastrell of Jumilla. Once again, we confirmed that the American consumer seeks authenticity, a sense of place and personality. And that is precisely where we stand.
The Netherlands: Connection, a key market and more than 300 professionals
On January 18 and 19, we participated in the annual tasting organized by our partner Poot Agenturen in the Netherlands. More than 300 people came to discover a selection of our wines during two intense days of meetings and direct dialogue with the market.
The Netherlands is a strategic market for Bodegas Luzón, and every conversation reinforces our conviction that consistent work is the best ambassador. In wine, as in European football where unexpected teams sometimes break through with strength, surprises often arrive when you least expect them. Whoever tastes, discovers.
Barcelona Wine Week: The great gathering at home
From February 2 to 4, we were present at Barcelona Wine Week, one of the leading international wine trade fairs.
It was a true pleasure to welcome clients and friends to our stand, where we shared wines at ease and continued to showcase to the world the character of Jumilla, the strength of La Rioja and commitment of Bodegas Luzón and Bodegas Corral to quality and innovation.
United Kingdom and Scotland: An active agenda in the British market
Our agenda also included the Scotland Uncorked event in Glasgow on February 3, representing Bodegas Corral, and the Mathew Clark London Portfolio Tasting in London on March 2, reinforcing our presence in the United Kingdom market, one of the most competitive and relevant in Europe.
Each of these events forms part of a clear strategy: maintaining a strong, diversified and consistent international presence.
Degree Zero and our commitment to alcohol-free wine
Innovation is also part of our roadmap. On the Sunday prior to Wine Paris, we participated in Degree Zero, organized by Break Events, the specialized alcohol-free wine fair that is setting trends in Europe.
There we presented Contraseña, our alcohol-free wine, and the reception was outstanding. Today’s consumer demands alternatives, new experiences and options that adapt to different lifestyles. We listen, and we respond.
Wine Paris and the international pulse of the sector
Few stages concentrate as much energy as Wine Paris. This year, we once again experienced intense days surrounded by long-standing clients, new importers and wine professionals from every continent.
Wine Paris is inspiration, trends and global conversation. It is the place where ideas are exchanged, markets are analyzed and the future of the sector is shaped. We left with strengthened relationships, new opportunities and the certainty that the diversity of the international wine world is one of its greatest strengths.
Japan: Liquor Mountain Wine Festa in Osaka
On March 1, we crossed continents to participate in the Liquor Mountain Wine Festa in Osaka. More than 1,000 attendees tasted and purchased wines from Spain, France, Italy and the United States during a vibrant day.
Japan is a sophisticated market, attentive to detail and open to discovering new regions. There, we served glasses filled with the soul of Monastrell, explained the landscape of Jumilla and once again confirmed that wine is a universal language.
A season that is only just beginning
If these first trade fairs of the year have taught us anything, it is that wine is built through travel, listening and sharing. Each market brings its own nuances; each consumer, a different perspective.
We continue working so that the names of Bodegas Luzón and Bodegas Corral resonate strongly in the main international wine markets, so that the Monastrell of Jumilla and the personality of Rioja wines take their rightful place, and so that every glass served in New York, Osaka or Paris tells the story of our lands.
The season has only just begun. And we are already on the move.